A $100 deposit is required from applicants seeking participation in the Grand Tasting. The deposit will be credited towards exhibitor fees upon approval. Should an applicant not be approved for participation, the deposit will be refunded following notification of the application status.

Early Bird Price | $925

Apply on/before December 14, 2026

Regular Price | $975

Applications after December 14, 2026

Sonoma County Boutique Winery = Producing less than 10,000 cases per year

Includes 2x Grand Tasting Exhibitor badges for staff  (all persons working the Exhibitor Table require Exhibitor credentials).

HWFE will provide:

• 2x - 6ft tables with standard linens (1x Front Table for Pouring, 1x Back Table for Prep)

• Ice and Ice Buckets

• Spit Bucket

• HWFE Event Signage (Please note only up to 2 brand names can be included on signage provided by HWFE)

Early Bird Price | $1,850

Apply on/before December 14, 2026

Regular Price | $1,950

Applications after December 14, 2026

Includes 2x Grand Tasting Exhibitor badges for staff  (all persons working the Exhibitor Table require Exhibitor credentials)

HWFE will provide:

• 2x - 6ft tables with standard linens (1x Front Table for Pouring, 1x Back Table for Prep)

• Ice and Ice Bucket

• Spit Bucket

• HWFE Event Signage (Please note only up to 2 brand names can be included on signage provided by HWFE)